Blogging & Web 2.0 As A Tool In The Media War by Ari Rusila
( Editors note: Thisarticle is a modified web-version of my article printed in A Flying Finn : Finnish Civil Society Actors in the Global Sphere Melasuo, Tuomo; Nissinen, Petter; Tomperi, Outi (ed.), 2013, published by Tampere Peace Research Institute; ISBN: 978-951-44-9191-7. ) Ari Rusila , MA SocSc, is a Finnish freelancer and project management expert who lives in Jyväskylä, Finland. He has worked mostly in the Barents region, the Murmansk region of Russia and Kosovo/Serbia (Balkans). His main blog, Ari Rusila's BalkanBlog , covers issues such as conflicts, crisis management and geopolitics. Introduction Blogging is a part of the social media and Web 2.0 environment. While the first-stage web mainly included websites where people were limited to passive viewing of the content, the new-generation Web 2.0 creates highly interactive platforms that allow the creation of user-generated content, discussion and sharing in the virtual community. Besides blogging, the...